“Bait-and-switch” Search Engine Optimization Technique and Fair Trade Act Issues

“Bait-and-switch” Search Engine Optimization Technique and Fair Trade Act Issues

In Internet marketing, search engine optimization (SEO) is often used to enhance search engine exposure and increase visit traffic of web-pages or websites. Frequently used SEO techniques include content optimization and keyword optimization, as well as increasing page load speed. SEO differs from keyword advertising. Although keyword advertising is also aimed at increasing visit traffic, it is basically a service offered by search engines themselves. In contrast, in the case of SEO, search…


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