When Leo Sgovio took a job at a Toronto travel company in 2007, he asked a cousin who worked there, “What is the highest paying job in this company?” When he learned it was in SEO, he started reading about it and earned a certification as an SEO specialist with expertise in Google and Bing ads. By 2010, he earned another certification, this time in Adobe Analytics. His job gave him lots of practice in helping websites rank on Google and in using Google AdSense.
Knowing his way around…
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