A Seamless Product Experience Can Make Or Break Sales

The shopping experience today is very different than what it used to be. Because customers can search and shop for products on many different sites – whether it be a company’s website, a google shopping search, Amazon, or any of the other marketplaces – all touch-points need to provide a uniform, yet optimized, customer experience.

A whitepaper by Akeneo, a SaaS-based product information management company, outlined four key…