All Search Engine Traffic Is Not Created Equal

It is really easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and the clicks therefrom all behave in the same ways. In the words of Lee Corso, the ESPN analyst on College Game Day . . . “not so fast my friends”!! In this post, we are going to learn the differences between Google and Microsoft, their search engines and…