Amazon kills off Alexa and it’s the right thing to do

Alexa.com doesn’t land you on Amazon’s inafmous Alexa voice recognition ecosystem. Instead, it goes to a little-known service (albeit one still owned by Amazon) that, for a long time, was the go-to resource for everyone involved with search engine optimization (SEO), the art of trying to get your site to rank on search engines, first the likes of Yahoo!, then Altavista/Hotbot/Lycos/AskJeeves, then ultimately on Google.

Now, a post on the Alexa.com website has announced the service is no…


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