Mass market skin care brands are still ahead of the curve in sales on Amazon, new data shows.
NetRush, the retailer and distributor that helps brands optimize their Amazon storefronts, uses sales rankings and third-party tools to estimate unit and dollar sales for beauty on Amazon, said brands in the mass market are still winning in one of beauty’s biggest categories.
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The company, which estimates the marketplace’s skin care sales for its top 10,000 at around $201 million for…
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