Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization | Business

Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization | Business

REDWOOD CITY, Calif. & CHICAGO–(BUSINESS WIRE)–Dec 13, 2021–

Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth, today announced an expansion of its partnership with IRI, a fast-growing, global leader in innovative solutions and…


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