Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google.
One of the key attributes that experts say can separate a high value link from a low value link is the context in which it appears.
When a link is placed within relevant content, it’s thought to have a greater impact on rankings than a link randomly inserted within unrelated text.
Is there any bearing to that claim?
Let’s dive deeper into what has been said about contextual links as a…
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