One of the most important metrics that venture capital (VC) funds look for when considering an investment is your cost to acquire a customer (CAC). Calculating your CAC seems straightforward, right? Well, it’s not as simple as you might think. Showing the wrong CAC to a potential VC investor could completely derail your conversation. Approach the CAC discussion incorrectly, and VCs may either perceive that you’re paying way too much to acquire customers or think you’re being… Source link

Jake Lumetta Jake Lumetta is the CEO of ButterCMS. He loves whipping up Butter puns and building tools that make developers’ lives better. When the time comes for the casual web developer to create their first website, they often head to WordPress. This content management system (CMS) has been around for nearly 20 years now, and it has quite an excellent reputation for being easy to use and simple to navigate for beginners. However, more experienced developers know that they have… Source link

It is important for medical entrepreneurs with creative businesses to be visible, but unfortunately this is something that medical entrepreneurs struggle with. We are not used to being in the limelight and selflessly serve our patients in the highest way, the quiet light workers. But the reality is that visibility is the only thing that is going to make you stand out from the masses if you believe that your contribution and service will positively impact the broader community. Your… Source link

Kay Zimmerman is leaving NC State behind when she retires Jan. 1, but the work she did for current and prospective students will endure. The associate vice provost for marketing and partnership development at DELTA has dedicated two decades to online and distance education. When she came to NC State in August 2001, electronic distance learning meant VHS tapes and DVDs, and marketing was print and traditional media. Now high-speed internet, search-engine optimization and websites… Source link

A group led by publishing veteran David Steinberger has acquired Open Road Integrated Media Inc., one of the country’s first independent ebook publishers, the company and Mr. Steinberger said. The parties declined to disclose terms of the deal, but a person familiar with the sale said Open Road, which had been primarily owned by a group of institutional investors, sold for between $60 million and $80 million. Source link

MESA, Ariz., Dec. 1, 2021 /PRNewswire/ — Matt Maglodi, founder of the full service internet marketing company Online Advantages, is pleased to announce that he has joined forces with the Mesa, Arizona business community with the opening of his company’s newest location. To learn more about Online Advantages Mesa SEO and how Maglodi and his team are preparing for a busy 2022, please check out  https://mesa-seo.onlineadvantages.net/. “As proud new members of the Mesa, Arizona Chamber of… Source link

With the wave of change brought about by the pandemic, chances are, you dipped your toes into starting your own business, or you already have an existing enterprise that you’ve taken digital. With the Christmas season upon us, what kind of gifts should you give your now digipreneur self? GoDaddy, the brand empowering entrepreneurs worldwide, has a ready-made list for digital gift ideas that can help you (and your business) create and maintain a strong online presence. Source link

BOSTON–(BUSINESS WIRE)–Dec 1, 2021– For marketers, content is still king, but quality is a challenge, especially for technology and Software as a Service (SaaS) companies. Semrush Marketplace, a content writing service provider that is a part of the Semrush global marketing environment, surveyed more than 700 marketers from… Source link

SEO has always stood as a unique endeavor. Not only are the participants pitted against one another as they wrestle for the first place of Search Engine Result Pages (SERPs), but, in nearly all cases, data-driven guesswork is the best tool they have. Well, nowadays it might not be as much guesswork as it used to be. Since the advent of web scraping, SEOs have gained the ability to gather tons of data – something that is constantly being converted into the much-celebrated thing called… Source link

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) has been a buzz-phrase in digital marketing for years, and for good reason: Done well, it can accelerate the growth of a startup, and is also a type of digital marketing that’s affordable for smaller enterprises, leveling the playing field between them and larger competitors. The great challenge, however, is its fluidity… including ever-changing algorithms, so even those who… Source link