Opinions expressed by Entrepreneur contributors are their own. Human beings like to think simplistically. We like to neatly categorize concepts and see things in black-and-white. We like to ignore nuance for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO), we like to boil down hypothetical approaches into a handful of actionable tactics. Perhaps that’s why so many modern SEO experts have attempted to… Source link

SoftwareReviews, a leading source for insights on the software provider landscape, has published its 2022 Search Engine Optimization Data Quadrant, naming five providers as Gold Medalists. Digital presence and online brand value became an essential part of 2020 through 2021 as it helped companies gain traction, improve visibility, and generate leads during a significant shift to online. However, organizations must also adopt SEO software and tools to help them create higher-value… Source link

User intent is the current trend in SEO. To rank as one of the key players on Google or other semantic search engines, organizations must create contextual content for their key target audiences. The context of that content must match user intent or what the users are searching for to provide them the most value.   SEO tools are a critical asset for marketing leaders to ensure visibility and relevance of their online and digital presence. SEO tools measure key indicators around websites… Source link

Generating content marketing topics doesn’t have to be daunting. Sometimes you can pick a theme and riff on it. Content marketing is the act of creating content, publishing it, and promoting it with the aim of attracting, engaging, and retaining customers. Content marketing is often paired with search engine optimization to help bring potential customers to a business’s website. Each month since 2014 I have created a list of content ideas to inspire merchants. For August… Source link

Two domestic companies in Taiwan were using Search Engine Optimization (SEO) technology to improperly display specific brand names on search engine display results, making consumers mistakenly believe that the stores were selling specific brand products in order to promote their own website visit rates. The Fair Trade Commission decided on 12 April 2022 that such behaviors violated Article 25 of the Fair Trade Act, and imposed fines of 2 million and 800,000 New Taiwan dollars on the two… Source link

Internet marketing can make or break a business. In this age of the internet, following an internet marketing strategy is fruitful in terms of customer outreach, securing potential leads, and even converting these leads to sales. We have collected some essential internet marketing strategies to share with you, so it becomes easier for you to implement these strategies later on.  Building a Brand The easiest and most effective internet… Source link

Karben Marketing is one of the leading marketing firms operating in the digital space. The company just posted an article on its official website explaining six ways to improve search engine optimization content. Karben Marketing The article starts by stating that if a website does not appear higher in search results or SERPs, it is missing out on a massive chunk of potential traffic. The following are four out of the six steps that can help any website improve its rankings: The article… Source link

Your digital presence is more than just your hotel’s website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well as a consistent presence to get them to check rates then book. Are you telling a consistent story across all your digital channels? Since the pandemic, many hotels have… Source link

Jul 1, 2022 Covid-19 compelled industries to go entirely digital, which is now the new normal. While other businesses risk failing, those that made a swift switch survived.  While it may take years for many people to recover, maintaining the status quo could prevent your business from progressing and adjusting to the present and future scenarios. You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of… Source link

Rapid digitalization and availability of high-speed internet is propelling usage of internet among younger generation, which is driving market revenue growth Market Size – USD 58.19 Billion in 2020, Market Growth – at a CAGR of 9.6%, Market Trends – Increased usage in e-Commerce The global SEO (Search Engine Optimization) market size is expected to reach USD 122.11 billion in 2028 and register a CAGR of 9.6% over the forecast period, according to the latest report by Reports and… Source link