Alternative investment managers appear to be quickly catching up to the marketing expertise of traditional firms.
One year after Peregrine Communications’ inaugural Alts 50 report, which scores the marketing performance of the world’s 50 largest alternatives managers, the firm found that private equity firms, in particular, were gaining traction in brand awareness and brand momentum. They scored 7 out of 10 on Peregrine’s average brand score, the equivalent…
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