Citing Competition Campaign, Shanghai Judge Says Hiding Negative Search Results Is Illegal

A Shanghai court proclaimed it is illegal to bury negative results on search engines, in a ruling that could have implications for reputation management firms and search engine optimization (SEO) services.

The claim, made as part of a ruling by Judge Wang Fei of the Shanghai Changning District People’s Court in a contract dispute involving SEO services, said suppressing search results violates Chinese consumer laws.

The facts of the case were published by the court on Tuesday. A…


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