With each passing day, dealers are looking for the next great thing, the latest shinny object, the magic bullet and the secret sauce. The truth is it’s just not that complicated and that that’s why no one believes it.
Somehow, we went from knowing that no two vehicles are the same and each vehicle stands on its own into lumping them into groups — only differentiated by year, make, model and mile, and that every vehicle in the group should be priced the same.
We further…
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