Council Post: How To Check The Return On Investment Of Your Search Engine Optimization

By Amine Rahal, entrepreneur and writer. Amine is the CEO of IronMonk, a digital marketing agency specializing in SEO and CMO at Regal Assets, an IRA company. 

Normally, you can measure the return on an investment (ROI) by taking the gain generated by the investment and subtracting its cost. Sounds simple enough, right? Well, in the search engine optimization (SEO) world, it’s a bit less straightforward. 

That’s because it can be hard to pinpoint exactly how much of your…