I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to themes like growth strategies, SEO, new tools and platforms like NFT, blockchain and the Metaverse, social media, cookies, etc.
However, one surprising key theme I noted at the conference was the “Purpose” conversation….
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