‘Digital marketing poised for a quantum leap’

‘Digital marketing poised for a quantum leap’

Gurgaon-headquartered bootstrapped startup, Web IQ Technologies, is helping several companies, including BookMyShow, Reliance and Make My Trip with search engine optimization and Google algorithms. Co-founder Vaibhav Kakkar talks to TOI about how the Covid-19 pandemic has accelerated the demand for such tools. Excerpts:
What is your business model?
Web IQ is in the business of SAAS Marketing Technology products. Our flagship product RankWatch.com allows businesses to grow their organic search…

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