The 44-year-old boxer Floyd Mayweather fought the YouTube star Logan Paul Sunday night, not for posterity, or any compelling athletic reason, but for the algorithm.
The algorithm—the search engine optimization; the influencer data; the sheer volume of social media clicking, most of it associated with Paul, who has 23 million YouTube subscribers—said enough people would be mildly to genuinely curious about such a fight that they might pay $49.99 to see it. If you know anything about the…
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