Is data the underdog of the content world? For The Drum’s Content Marketing Deep Dive, Hallam’s Siobhan Congreve defends the lost art of data-led content with a human touch.
From the dawn of search engine optimization (SEO) and the first use of the phrase ‘content is king’, data has sat at the heart of every content marketer’s agenda. Many of us have been around long enough to remember the days of keyword stuffing and simply reporting on page views and session durations. It didn’t…
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