Establishing a strong online presence is critical for lodging operators to stand out from the ever-increasing competition in the market today. In 2021 alone, Booking.com spent over $3.8 billion on marketing efforts, and other OTAs and big hotel brands have followed suit – dominating online hotel searches, driving organic listings down the page and making it harder for independent properties to compete for direct bookings.
Thankfully, there are some easy (and free) ways for properties to…
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