Consent mode is Google’s answer to managing users’ privacy settings, allowing you to collect data while respecting their consent choices. Instead of missing out on all data when users opt out, you can continue to track non-identifying data, as a minimum, from every user. Kerry Dye, head of search engine optimization at Vertical Leap, tackles some frequently asked questions.
Google’s consent mode is a cross-platform content management system that allows you to control how tags behave in…
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