When consumers trawl Google for bank products, they aren’t just searching for deposit accounts or credit cards.
People want the best rewards cards, the highest-yielding savings account, or a mortgage lender located in their town. Or perhaps their needs are more complicated, such as advice on how to refinance student debt or how to apply for a Paycheck Protection Program loan.
Banks need to be at the forefront of such searches, but too often, they’re not. Aggregator sites like Bankrate and…
Source link
