Localization has proven to be the cornerstone of Mouser Electronics’ success around the world. The Dallas, Texas-based semiconductor and electronic component distribution company, which is part of multinational conglomerate Berkshire Hathaway, sells some five million products through its website.
According to Matt Madderra, Director of Web Solutions at Mouser, 60% of the company’s sales go through mouser.com, which is localized into 63 different versions and customized for various…
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