Twelve years ago Joel Runyon was laid off from UPS, living in his parent’s basement, and contemplating life. An athlete and ultra-marathoner, Runyon was attracted to training and performance products. The internet interested him, too.
He thought, “I like the internet. I like marketing. Maybe I can do something.”
Fast forward to 2022, and Runyon’s something is called “Impossible,” an Austin, Texas-based fitness and performance company launched in 2010. It sells…
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