Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.
In 2005, Rand Fishkin – then the chief executive of SEO software platform Moz – published the first edition of their beginner’s guide to search engine optimization. To this day, the material remains one of the best…
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