Inside The Nutrishop Marketing Strategy

At the nutritional supplement retailer Nutrishop, a focus on growth comes as the pandemic upends the ways consumers consider health and nutrition.

I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team navigate these challenges.

Paul Talbot: What are the key planks in your marketing strategy?

Bryon McLendon: We aim to connect with customers and potential franchise owners. Our customer engagement runs through three major channels;…