It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101.
Your goal is to ensure people have the best chance of finding your website, which means you want the copy of your pages to be filled with the words and phrases searchers are using.
But therein lies the rub: How do you know what keywords you should use? Some of them will obvious.
If you own a plumbing supply website, it’s…
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