Merchants know that content marketing can engage and retain customers. However, identifying a topic that prospects want to consume — read, watch, listen — is often difficult. But not for Kyle Boureston. His company runs seven niche content sites. He’s refined his topic selection methods over the years to engage visitors from organic search.
He told me, “We start with a keyword or a topic to understand what’s being searched. We mostly use Moz to identify those…
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