A business referral is when somebody in your network endorses your business to a new prospect. This process takes place instinctively during organic conversation or as a result of referral marketing efforts. Trust factor plays a key role in increasing referrals.
For example, a referral may come from an influencer’s Facebook commendation, through authenticated word-of-mouth, or via a telephone call. For this reason, referral marketing undermines additional marketing campaigns in…
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