In addition, as more people use virtual assistants such as Alexa and Siri, your copy needs to be optimized for voice search. I’ve seen predictions that more than half of web searches will be made by voice within the next couple of years, so it’s important your pages be set up in ways that work well with voice searches. One of the most important is having copy that sounds normal and conversational. People may type odd phrases into Google, but when they have a question for Siri, they speak…
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