Start-ups bring in billions, give away Teslas, to buy Amazon sellers

Start-ups bring in billions, give away Teslas, to buy Amazon sellers

Amazon aggregators are in the midst of a buying frenzy. They’re trying to entice sellers who have successful brands on Amazon with incentives like Tesla giveaways and exclusive parties.

Some of the biggest Amazon aggregators, Thrasio and Perch, have valuations in the billions of dollars. In July, they were among the many companies in the space attending the Prosper Show, a popular conference for Amazon sellers.

The marketing and recruiting dollars were flowing as they sought to lure sellers to…


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