Tag Archives: audiences

By Kelly Whelan, Content Marketing Manager, Higher Logic As an association marketer, keeping a finger on the pulse of your industry is essentially a job requirement —and likely one you’re pretty good at. But while it’s OK to use background knowledge to brainstorm content ideas internally, you shouldn’t assume you know everything. Instead, shake off preconceptions by putting yourself in your members’ shoes. Figure out where they are: Are members… Source link

For more than a decade now, when companies talked about search-engine optimization (SEO), by default, they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun to migrate elsewhere. At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and… Source link