In our XaaS (anything as a service) driven world, anything and everything is marketable content. What this means for your business is that you need to think about the best ways to target your customers, both potential and existing. This can be achieved in many ways. Maybe it’s by using search engine optimization services to get your company to rank effectively or utilize your existing retail data analytics. Or maybe, as this article will show you that it can be achieved by personalizing… Source link
Read More »Most Founders Get the Cost to Acquire a Customer Wrong. Here’s How to Do It Right
One of the most important metrics that venture capital (VC) funds look for when considering an investment is your cost to acquire a customer (CAC). Calculating your CAC seems straightforward, right? Well, it’s not as simple as you might think. Showing the wrong CAC to a potential VC investor could completely derail your conversation. Approach the CAC discussion incorrectly, and VCs may either perceive that you’re paying way too much to acquire customers or think you’re being… Source link
Read More »Advice Media Recognized by Inc. 5000, Company’s Growth Highlights Direct Impact of Customer Acquisition for Small Businesses Across the Country
PARK CITY, Utah, Aug. 17, 2021 /PRNewswire/ — Advice Media, a leading provider of software-based marketing solutions for medical, dental, and legal practices, announced today its recognition by Inc. 5000 as one of the fastest growing privately held companies in North America. This is the fifth time the company has been included on the list since 2016. Digital marketing has solidified its spot as the most important area of focus in highly competitive local markets. “We’re thrilled to… Source link
Read More »How to Reduce Customer Acquisition Costs with SEO
February 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquired a business that has never taken SEO seriously, you’re… Source link
Read More »Managing the Impact of Online Customer Reviews on Hotels in 2021
Our Milestone team helps hundreds of customers achieve their internet marketing goals each year. The main contester is the hotel industry. Yet, many are so far unaware of the sheer impact simple aspects, such as online reviews can have on their search engine optimization (SEO), rates of traffic, brand recognition, lead convergence, and more. Hint: 97% of all online consumers report reading reviews prior to purchase. For example: when using third-party review sites such as Yelp to house… Source link
Read More »4 Ways SEO Can Improve Your Customer Experience
PHOTO: Clark Young SEO is about optimizing websites for machines: search engines. But search engines serve human beings. And some of those human beings are your customers. Improving your SEO can, in turn, improve your customer experience. However, much like customers, search engines are fickle. They use a number of factors to determine how to rank sites for certain terms. And what one user sees may not be the same set of results another does, depending on their individual search… Source link
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