Managing the Impact of Online Customer Reviews on Hotels in 2021

Our Milestone team helps hundreds of customers achieve their internet marketing goals each year. The main contester is the hotel industry. Yet, many are so far unaware of the sheer impact simple aspects, such as online reviews can have on their search engine optimization (SEO), rates of traffic, brand recognition, lead convergence, and more.

Hint: 97% of all online consumers report reading reviews prior to purchase.

For example: when using third-party review sites such as Yelp to house…


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