Tag Archives: Developing

By Kelly Whelan, Content Marketing Manager, Higher Logic As an association marketer, keeping a finger on the pulse of your industry is essentially a job requirement —and likely one you’re pretty good at. But while it’s OK to use background knowledge to brainstorm content ideas internally, you shouldn’t assume you know everything. Instead, shake off preconceptions by putting yourself in your members’ shoes. Figure out where they are: Are members… Source link

You don’t need to spend a lot of time looking for website content ideas. The idea that you should have is to start with a blank piece of paper and just write whatever comes into your mind. There’s no right or wrong place to get started. In fact, the more ideas you get, the better you can write. The worst thing that you can do is to rush through it. Before you start writing, you should spend some time doing some brainstorming on what content will interest visitors of your website. This is… Source link