Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to get to the top. But of course, Google would never let you see behind the curtain. Not only could a bad actor use this information for nefarious purposes, but it would take… Source link
Read More »SEO Experiments May Cause More Harm Than Good
When I first started working in SEO, it was easy to find success. In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the on-page tactics they were using. You were pretty much assured a decent ranking in the SERPs by mere imitation. In fact, I remember more than a few instances where inappropriate results showed up for innocent queries because nefarious practitioners used cloaking to serve up copies of high-ranking… Source link
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