When I first started working in SEO, it was easy to find success.
In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the on-page tactics they were using.
You were pretty much assured a decent ranking in the SERPs by mere imitation.
In fact, I remember more than a few instances where inappropriate results showed up for innocent queries because nefarious practitioners used cloaking to serve up copies of high-ranking…
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