When I first started working in SEO, it was easy to find success. In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the on-page tactics they were using. You were pretty much assured a decent ranking in the SERPs by mere imitation. In fact, I remember more than a few instances where inappropriate results showed up for innocent queries because nefarious practitioners used cloaking to serve up copies of high-ranking… Source link
Read More »SEO Success Is a Moving Target, but Good Content Will Always Be Crucial
Google updates its search result algorithm thousands of times every year, and for content marketers, keeping up with the ever-changing search engine optimization (SEO) standards can feel like a losing battle. Though its tweaks are typically minor, some changes are a lot heftier. In just the past two years, Google rolled out nine significant updates, including several deemed “Broad Core Algorithm… Source link
Read More »