Tag Archives: Googles

What Web Developers Should Know About Google’s Next Big Search Update

In May 2020, Google announced that an update to the company’s search algorithm could be coming sometime in 2021. It didn’t make much of an impression for most people, but in one corner of the tech world, search engine optimization (SEO) professionals immediately kicked into high gear. According to StatCounter, a web traffic analysis website, Google has overwhelming dominance as a search engine, with 81 percent market share on desktop devices and 94 percent on mobile. Appearing high up on… Source link

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Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?

Subscribe to The Financial Brand via email for FREE! Let’s get one thing straight: Google is not a democracy. In fact, it is fair to say that it has, in a bit over 20 years, become a major societal force that operates as it deems best with little opportunity for commentary on specific movements. “Nobody governs Google,” says Michael Bertini. “They are in total control.” Bertini is Senior Director, iQuanti, and a veteran SEO expert who writes frequently for The Financial… Source link

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Google’s newest guidelines stress quality content

Steven Clayton, CEO and founder of NetBlaze Search engine optimization (SEO), as businesses have come to know it, is dead. It essentially dies and is reinvented several times a year, along with Google’s significant algorithm changes. The May 2020 Core Update, which gives more weight to Google’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) principles, was the latest disruptor to SEO. According to Google, core updates are defined as “significant and broad changes… Source link

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Why Google’s Search Page Redesign Is the Death of SEO

October 2, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content… Source link

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