Google’s newest guidelines stress quality content

Steven Clayton, CEO and founder of NetBlaze

Search engine optimization (SEO), as businesses have come to know it, is dead. It essentially dies and is reinvented several times a year, along with Google’s significant algorithm changes.

The May 2020 Core Update, which gives more weight to Google’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) principles, was the latest disruptor to SEO.

According to Google, core updates are defined as “significant and broad changes…


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