Putting a face to a brand through video is taking businesses by storm, with 86% using video marketing to boost sales. Naturally, optimizing videos to get more eyes on them is key to getting more engagement with products or services. There are two main methods to the optimization strategy; optimizing through SEO (search engine optimization) and optimizing your video for the website or platform it sits on. First, What Exactly Is Video Optimization? In short, it’s tips and techniques you can… Source link
Read More »SEO tricks make Internet surfing difficult for visually impaired users / Digital Information World
John Mueller, Search Advocate and Developer Relations at Google, has recently posted on his Mastodon account about his experience when he met someone dependent on screen readers to surf the Internet. John described how outdated Search Engine Optimization (SEO) features make web surfing a bad experience for people who use screen readers. As per his post, tricks such as adding keywords or using alternative texts in small images are not even visible with stuffed keywords. According to Randy… Source link
Read More »Google to Make Links Less Effective for SEO / Digital Information World
Link building used to be a core component of search engine optimization because of the fact that this is the sort of thing that could potentially end up making a website seem more legitimate to web crawlers. In spite of the fact that this is the case, it seems that Google is going in a bit of a different direction when it comes to giving a website a ranking on its SERP. It turns out that Google will not be giving an abundance of links the same level of credence as before. This comes from… Source link
Read More »Where Should You Focus Your SEO Efforts In 2023? This New Report Has All The Insights You Need / Digital Information World
We are just months away from the year ending and with 2023 around the corner, it makes sense as to why people are worried about the state of SEO (Search Engine Optimization) for the new year. If you’re wondering where to focus your SEO efforts in 2023, then this new data report from Search Engine Journal is sure to provide you with insights on which strategies to adopt for success. So let’s take a look! See, it’s so important to realize what the most happening events in this SEO… Source link
Read More »70% of SEO Experts Aren’t Perfectionists, New Survey Shows / Digital Information World
Search engine optimization has turned into a massive industry because of the fact that this is the sort of thing that could potentially end up allowing brands to push their websites to the top of search engine rankings with all things having been considered and taken into account. Search engines are known to be finicky, and often the goalposts move whenever the company behind the search index makes changes to the algorithm. SEO experts need to be on their toes to keep up with this ever… Source link
Read More »Google claims age restriction can prevent sites from appearing in Google Discover / Digital Information World
Search Engine Optimization is the key to appearing in searches. But did you know the key to not appearing in searches? Age verification. It has been brought to light through Twitter that sites that require age verification might not appear in Google Discover. Why? We are not sure ourselves but Danny Sullivan from Google seems to think so and has said that in his tweet. He also stated that this news is not confirmed yet however it has been three days since his tweet but there has been no… Source link
Read More »Google Is Adamantly Refusing To Be Fully Transparent About Its SEO Requirements For Websites, And A Lot Of Pro SEOs Agree With The Idea / Digital Information World
Google is of the opinion that if it operated Search with complete unabated transparency, the end result would be a massive dip in search result quality. It turns out that many SEO experts agree with the company’s sentiments as well. Google’s been rather adamant about refusing to elaborate upon its exact search engine optimization guidelines, choosing to operate of its own uninterrupted volition. Ultimately, the tech giant doesn’t really catch a lot of flak for it either. Google Search is… Source link
Read More »The Anatomy of a Great Business Website / Digital Information World
Whenever you’re thinking about buying something, or you’re thinking about getting information about a particular thing, you always go online and search about that before being involved in any sort of way. The same thing applies for websites and companies as to how their customers would see them when they’re visiting their website. It is important for companies and websites to have a nice and engaging content displayed on their website because surveys show that you might gain or lose a… Source link
Read More »Information, Figures and Analytical Insights 2021-2027 – Energy Siren
A new informative report titled as “Global Global Search Engine Optimization (SEO) Software Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027” has recently published by Credible Markets to its humongous database which helps to shape the future of the businesses by making well-informed business decisions. It offers a comprehensive analysis of various business aspects such as COVID-19 impact analysis impacts, global market trends, recent… Source link
Read More »Google revamps its ‘How Search Works’ section, which highlights all the basics you need to know about how its search engine works / Digital Information World
Google has been providing us with the best searched information content according to our needs and while we are thankful for the tech giant for its existence, have you ever stopped and wondered how does Google rank the websites? Like on what basis do they decide that a certain website should be on the top of the search results and if you are someone who runs a website what check boxes should you tick in order to appear on top? Well, don’t worry because Google is there to help you on this… Source link
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