Putting a face to a brand through video is taking businesses by storm, with 86% using video marketing to boost sales. Naturally, optimizing videos to get more eyes on them is key to getting more engagement with products or services.
There are two main methods to the optimization strategy; optimizing through SEO (search engine optimization) and optimizing your video for the website or platform it sits on.
First, What Exactly Is Video Optimization?
In short, it’s tips and techniques you can…
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