Tag Archives: Intent

When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher. #paywall-subscribe { margin:0; padding: 1rem 2.4rem; } #paywall-subscribe .holder { background-color:#eee; border:15px solid #f2f2f2; … Source link

Keyword-based content optimization requires an understanding of searchers’ intent. Is it to buy, to learn, or to find a specific site? Search engine optimizers call those options “commercial,” “informational,” and “navigational.” Hence, depending on the intent, a content strategy for search engine optimization should focus on: Driving an action, Providing answers, Helping people navigate to your site (brand queries). The fourth type of intent is… Source link