Keyword-based content optimization requires an understanding of searchers’ intent. Is it to buy, to learn, or to find a specific site? Search engine optimizers call those options “commercial,” “informational,” and “navigational.”
Hence, depending on the intent, a content strategy for search engine optimization should focus on:
- Driving an action,
- Providing answers,
- Helping people navigate to your site (brand queries).
The fourth type of intent is…
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