Tag Archives: Law

Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, and how law firms can transform their new website into a lead generating… Source link

Credible Markets has added a new key research reports covering Search Engine Optimization (SEO) market. The study aims to provide global investors with a game-changing decision making tool covering key fundamentals of the Search Engine Optimization (SEO) market. The research report will include total global revenues in the market with historical analysis, key figures including total revenues, total sales, key products, instrumental drivers, and challenges. The report data is derived from… Source link

The 2020 State of U.S Small Law Firms report by Thomson Reuters, brings into focus, yet again, the challenge that law firms face with that all-important aspect of running or growing a business: Acquiring new customers. Although the report speaks of several challenges that small law firms face, of particular challenge is “acquiring new client business,” which 26% of respondents rated as a significant challenge while a further 50% said it was a moderate challenge for their practice. This… Source link

Mastering the art of search engine optimization or SEO for law firms can feel overwhelming.  Most law firms understand the importance of having a website, but many know little about search engine optimization (SEO) or organic traffic. When done correctly, SEO can increase lead generation and position your law firm high on search engines, like Google. With these five tips, boosting your SEO efforts won’t seem as daunting.  Identify Keywords  The first and most important… Source link

Wednesday, March 24, 2021 Last week, we covered Good2bSocial’s Digital Academy’s course on paid search advertising for law firms, outlining the importance of developing a paid social media search campaign for law firms, and how law firms can use targeted advertising on social media. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of… Source link

Search engine optimization (SEO) is not just for law firm websites. It can also be used for YouTube videos. Paying attention to video SEO can boost a law firm’s online presence. The key factors to pay attention to when dealing with video SEO are keywords, SEO-friendly titles, optimized video descriptions, tags, captions, thumbnails and consistent on-brand closes. When tracking a video’s success, focus on audience watch time and audience retention. As you develop new… Source link

University Relations Yusra Sultana FAYETTEVILLE, Ark. – Yusra Sultana has joined the School of Law as the new director of communications. In this role, she will… Source link