Tag Archives: Measure

3 Ways Agencies Should Measure Marketing ROI

3 Ways Agencies Should Measure Marketing ROI

Do you want to provide value to your clients so they will keep you on retainer? If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies. Demonstrating how your agency provides value to clients is especially important as small business owners continue to contend with the ongoing effects of the pandemic. The more your agency can help them navigate the new normal and the resulting impacts on their marketing… Source link

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How to Measure SEO Results

When it comes to attracting high-quality traffic to your website, great SEO is essential. SEO, or search engine optimization, is the process of optimizing your brand website to rank high in relevant searches. The goal is to get your content to the top of results pages related to your service or product. When your website appears high within a search, you gain more visibility online. Whether you run a financial advising business or a daycare, SEO is an important part of your online marketing… Source link

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How Does Alexa Rank Measure Search Engine Optimization?

How Does Alexa Rank Measure Search Engine Optimization?

Share This Story, Choose Your Platform! Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look at the reasons why Alexa Rank does not impact or measure the success of your search engine optimization (SEO). The first sign that you shouldn’t use Alexa Rank as an SEO measuring stick comes from Alexa’s frequently asked questions. “How are Alexa’s Traffic Ranks determined? Traffic estimates and ranks are based on the browsing behavior of people in… Source link

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