How Does Alexa Rank Measure Search Engine Optimization?

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Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look at the reasons why Alexa Rank does not impact or measure the success of your search engine optimization (SEO).

The first sign that you shouldn’t use Alexa Rank as an SEO measuring stick comes from Alexa’s frequently asked questions.

“How are Alexa’s Traffic Ranks determined? Traffic estimates and ranks are based on the browsing behavior of people in…


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