Tag Archives: Optimization

Marketing Tips for AV Integrators: Search Engine Optimization

The economic slowdown resulting from the coronavirus pandemic has made low-cost marketing options more important than ever before. Integrators need new business but have less marketing budget to spend these days. One of the most important marketing tactics a company can employ is also one that often flies below the radar – search engine optimization (SEO). The term SEO refers to enhancements you make to your website so it appears in organic (unpaid) Google and other search engine… Source link

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An Introduction to Search Engine Optimization Basics

At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines. To get that visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your website. While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of… Source link

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