An Introduction to Search Engine Optimization Basics


At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.

To get that visibility, you must understand three core components:

  • What types of content people want or need.
  • How search engines work.
  • How to properly promote and optimize your website.

While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of…


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