Data shows that strong early SEO and digital marketing drives customers to order directly from retailers’ websites and proprietary apps. By Emily Boes | May 3, 2022 In an attempt to understand the importance of search engine optimization (SEO) and digital marketing, particularly when launching a new proprietary online ordering and delivery service, Vroom Delivery ran a study across hundreds of delivery stores around the U.S. The study showed that in the first three month of launching a… Source link
Read More »Local SEO Guide For Ecommerce & Online Ordering
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose… Source link
Read More »30% of Restaurants Will Consolidate Tech Vendors While 39% Will Offer More Customized Online Ordering |
“Diners can expect more tailored, digitally-enabled experiences built for convenience while restaurant owners and operators can expect competitors to turn up the volume on search engine optimization, data-driven marketing and on-premise tech.” 12.16.2021 To provide deeper insight into the current and future restaurant landscape, restaurant solution provider Popmenu conducted a nationwide survey of 415 U.S. restaurant owners/operators in October 2021. Despite continued curveballs,… Source link
Read More »Slice raises $40M to power ordering and marketing for independent pizzerias – TechCrunch
Slice, a startup that helps independent pizzerias build an online business, has raised another $40 million in Series D funding. The round was led by Cross Creek, with participation from KKR, GGV Capital and Primary Ventures, as well as Twitter’s former CEO Dick Costolo and former COO Adam Bain (through their firm 01 Advisors). Last spring, the startup announced a $43 million Series C. Why not raise more money this time? Founder and CEO Ilir Sela described this as “a quick round”… Source link
Read More »