Tag Archives: Proprietary

Study Reveals Proprietary Online Ordering Drives Brand Affinity

Study Reveals Proprietary Online Ordering Drives Brand Affinity

Data shows that strong early SEO and digital marketing drives customers to order directly from retailers’ websites and proprietary apps. By Emily Boes | May 3, 2022 In an attempt to understand the importance of search engine optimization (SEO) and digital marketing, particularly when launching a new proprietary online ordering and delivery service, Vroom Delivery ran a study across hundreds of delivery stores around the U.S. The study showed that in the first three month of launching a… Source link

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Moz To Update Proprietary Page Authority Metric to Better Predict Ranking Ability

SEATTLE–(BUSINESS WIRE)–Moz, Inc., the leader in search engine optimization technology, today announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s strength and ranking potential. The newest iteration, Page Authority… Source link

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